Hyundai FIFA: How Far We’ve Come
I sound designed this commercial for Hyundai FIFA.
A lot of on screen action required a very busy track lay. We recorded lots of background ADR, foley, and careful atmos’s to try to enhance the changing eras in the spot. That then combined a raucous track that featured key storytelling lyrics, so in the mix it was about carving space for the busy track lay to poke through where it needed to.
Completed while working at String and Tins
Sound designer: Joe Wilkinson
Composer: Markus Wormstorm
Audio Producer: Alina Miroshnichenko
Director: Nicole Ackermann
Production Company: Bonaparte Films
Film Producer: Sarah Hawkins
Editor: Amanda James
Agency: Jung Von Matt
CCO: Szymon Rose
Executive Creative Director: Blake Waters
Creative Director: Felix Umbach, Blake Waters
Agency Producer: Brady-Lee Allen
Post Production: Orchestra Blue Post Production